The new Spikes Asia Festival will introduce a Design category this year, with the jury chaired by design expert Rodney Fitch CBE, Chairman and CEO of Fitch Worldwide.
The category will honour the innovative use of design to influence consumers and its use as an aid to the communication of brand and product messages.
With a career spanning nearly 40 years, Rodney Fitch also chaired the Jury of last year’s inaugural Design Lions competition. He founded the Fitch agency in 1972, and now has 19 studios in 12 countries around the globe, with a major practice in retail design.
“Design is at the very heart of all creative work; from ads to film, from digital to shops, design is the glue that holds the creative industries together,” Rodney explained. “Asian designers have a growing worldwide reputation for great work, so I’m naturally delighted that their efforts will be showcased at Spikes and honoured to be inaugural president.”
