MANILA – Global beauty, fashion and home brand Avon has selected FleishmanHillard to provide strategic communications consultancy in the Philippines, effective January 1, 2015.
Following a highly competitive agency review process, FleishmanHillard won the appointment to provide Avon with strategic counseling, media relations, events management, digital and social media support to further build the prestigious brand’s profile in the Philippines.
Faith Fernandez, Head of Corporate Communications for Avon Philippines, said, “We in Avon are happy to welcome FleishmanHillard as our communications partner this 2015. After a successful 2014, we are thrilled and more optimistic than ever about continuing our turnaround agenda in the Philippines and we look to this partnership with FleishmanHillard to make this another winning year.”
Cosette Romero, Senior Vice president, Partner and General Manager of FleishmanHillard Philippines, said, “2014 was such a spectacular year for our Manila office and winning Avon, a much loved global brand, is a terrific start to 2015. We look forward to supporting the brand with genuine passion for their products.”
Avon, known as the company for women, is a leading global beauty company, with $10 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon sales representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark.
In photo: The FleishmanHillard team with Avon brand ambassador Richard Yap at the launch of the RY fragrance in January. Photo from FleishmanHillard Manila’s Facebook page.
