MANILA, PHILIPPINES – The WARC Prize for Asian strategy announced its shortlist for 2020 today with Soho Square’s work for Tang Philippines the lone PH entry still in the running alongside 21 other campaigns in eight other markets.
Soho Square, an Agency under the Ogilvy Philippines Group, collaborated with Mondelez Philippines on the 2019 campaign “Tang Gets it Done”.
Tang Gets It Done
Explains Toni Tiu, the Group’s Head of Strategy: “TANG released a new purpose and philosophy that gave a refreshingly raw and honest take on family life. The pressure on Moms to do everything perfect, as typically portrayed in conventional ads, simply doesn’t work in the real world, leaving Moms stressed out. Through its TVC, digital videos and social content, Tang championed real moms in the belief that getting it done beats perfect every time, sharing how Tang help moms when it comes to kid hydration, refreshment and vitamin C consumption.”
Since its launch in 2011, the Prize highlights the “smartest strategic ideas form Asia’s marketing industry”. Winners will be revealed on October 21, 2020.
