MAKATI – After piquing the curiosity of hundreds of its online followers, fine art and history destination Ayala Museum has revealed that it will officially launch its new campaign, Inspire Every Day on July 19, 2014.
Over the past week, Ayala Museum released an announcement through its social media channels stating, ‘July 19 could be the most inspiring day of your life.’
The teaser enumerated the brands Fully Booked, Uniqlo, Power Mac Center and a lineup of musical acts including Manila Symphony Orchestra and bands under the Terno Recordings label as its event partners for the date.
“Inspire Every Day are words we live by in Ayala Museum”, says Mariles Gustilo, Director of Ayala Museum & Senior Director for Arts & Culture of Ayala Foundation. “Through our programs & facilities, we strive daily to instill our visitors with a sense of wonder, creativity and pride in being Filipino. Inspire Every Day is also a worldview. It is an invitation to inspire others each day, in no matter how small a way, so the world will be a better place.”
Inspire Every Day will be a long-term campaign, which will be integrated in Ayala Museum’s programming and digital communications.
To launch the campaign, admission on July 19 will be free of charge for guests to view the museum’s permanent and ongoing special exhibitions, as well as to booths showcasing the Filipinas Heritage Library’s and Museum Shop’s offerings. Its like-minded partner brands will also set up “inspire stations” to engage guests in creative activities using books, fashion, and technology.
Impromptu musical performances will be held by the following artists throughout the day at various locations within the museum:
Up Dharma Down
Manila Symphony Orchestra (Quintet)
Children of the Pilgrimage
Hidden Nikki
Yolanda Moon
Maude
To acquire tickets, guests will be asked to line up at Ayala Museum and register upon arrival on the day of the event. Alternatively, Fully Booked, Uniqlo (Philippines), and Power Mac Center will run a raffle for VIP tickets a few days before the event through their Facebook and Twitter pages. VIP ticketholders do not need to register for the event and will also score freebies, so people are encouraged to follow these partner merchants’ social media accounts to view raffle and redemption mechanics.
Regular and VIP tickets are valid on July 19, 2014 from 9am to 6pm. For more information, email hello@ayalamuseum.org or call (632) 759 82 88.
