MANILA – Federico Fanti has joined BBDO Guerrero as Executive Creative Director. He will report to Creative Chairman David Guerrero in leading the creative department of Campaign’s current Agency of the Year for the Philippines.
Fanti, who brings more than 15 years to the role, joins BBDO from Y&R Moscow where he spent the last 5 years. In Russia, he worked on large national and international brands including Danone, Land Rover, Colgate-Palmolive and Red Bull. He led the Russian team to winning their first ever Cannes Lion in 2013 (with a total of 10 Lions in five years), and helped the agency become the most awarded in Russia in 2015 by winning 5 Lions, including the first Gold Lion in Creative Data.
At BBDO Guerrero, Federico will oversee the creative output across all the agency’s brands including Johnson & Johnson, PepsiCo, MARS and Red Ribbon. He will also partner with the management team in driving forward the agency’s highly successful educational initiatives: the Barbero and Mekaniko programs which infuse new talent in both creativity and technology to the agency.
David Guerrero, Creative Chairman of BBDO Guerrero, said “We looked far and wide and took all the time we needed to get the right person for the job. At the end of it all, we are very happy to welcome someone of Federico’s exceptional talent to the agency and delighted with how the partnership is progressing.”
“I’m so glad to live and work in a country where the smile of the people is as warm as its weather,” Federico said. “And most importantly, I’m deeply honoured to be part of such a legendary agency. David Guerrero is an inspiring and nurturing partner, and we share the same passion for the work and the same ambitions,” he continued. “Since the very first day I joined the agency, I was overwhelmed by the positive vibe and the contagious energy of the whole team, and I’m really lucky to share my vision and knowledge with such amazing and professional people. “
Outside of the office, Federico is a keen photographer. He is also passionate about inspiring and nurturing young talent. He was a Professor in Design and Art Direction in Moscow and Milan, and looks to give back to the local industry by doing something similar in the Philippines.
