MANILA – BBDO Guerrero has featured the world-famous beach paradise of Boracay in its newly-launched spot for the Philippine Department of Tourism (DOT). The spot is the first of a series of ads that are part of phase II of the ‘It’s More Fun In The Philippines’ campaign produced for the DOT.
While phase I created a clear identity for the country and the Filipino people, phase II now aims to highlight some of our tourist destinations, giving tourist more reasons to believe why it is more fun in the Philippines.
Within a 30-second timeframe, the commercial showed Boracay in all its splendor, vibrant and activity-filled from sunrise to the next sunrise.
In a press release, BBDO Guerrero said that this spot will attract tourists looking for endless possibilities in one location, as Boracay is truly “Asia’s 24/7 island”.
The campaign will be supported with other materials for TV, print and in digital.
BBDO Guerrero was recently appointed to take care of the second phase of the multi-awarded tourism campaign after a successful pitch against Dentsu and Publicis Manila.
“This year, the Philippines hopes to be able to expand the country’s tourism campaign. We are now in what we call the sustaining phase of More Fun in the Philippines. And it is larger, both physically and figuratively, in the sense that we are going into specific destinations and offerings such as Boracay. Now, the world will understand that the Philippines is a treasure of fun and adventures historically, culturally, and naturally,” Tourism Secretary Ramon R. Jimenez Jr. said.
David Guerrero, Creative Chairman at BBDO Guerrero, said “This is the right direction for the campaign – making the destinations famous. Where better to start than Boracay, voted the world’s most desirable island to visit”.
