BORACAY — After three days of judging, the winners of the Kidlat 2015 were announced during the awards night on Saturday at Hennan Garden in Boracay.
BBDO Guerrero finished big as the Kidlat Agency of the Year with 2 golds, 4 silvers, 3 bronzes and 3 finalists.
The agency’s campaign, “#PHThankYou” supported by the Department of Tourism (DOT) to thank the foreign nations for the help they have given to the victims of Typhoon Haiyan bagged the Grand Kidlat Award. Consequently, DOT took home the Advertiser of the Year award.
Lowe Philippines closely followed BBDO with 1 gold for its “SM Eco Bag Campaign”, 4 silvers, 3 bronzes, and 1 finalist while the third top agency was TBWA/SMP with 1 silver, 6 bronzes, and 6 finalists.
Di9it DM9 JaymeSyfu also got a gold for its Anmum “9 Month Date – 1st, 2nd, 3rd Trimester” Campaign because for the jury, “it was like nothing they have ever seen in the category of dairy products.”
Another gold winner was Leo Burnett Manila’s “McDelivery Princess Dad”. According to Jury President Leigh Reyes, the campaign was gold-worthy because it didn’t need words to exude emotions, the TV spot spoke for itself.
Here is the list of full rankings by agency:
Cignal TV’s “Nag Campaign” by DM9 JaymeSyfu was awarded Kapisanan ng mga Brodkaster ng Pilipinas’ Ad of the Year.
Meanwhile, with a whopping number of 6 golds, 4 bronzes and 8 finalists, Film Pabrika was awarded Production House of the Year.
Other special awards were also given that night. Gallardo and Associates Founder and CEO Nonoy Gallardo was given the Creative Guild Lifetime Achievement award while Lowe Inc. Creative Chief Officer Leigh Reyes was this year’s Hall of Fame Awardee.
This year’s awards received a total of 573 entries.
