MANILA – Pepsi and BBDO Guerrero recently launched its “Mas Masarap ‘Pag May Pepsi” campaign with the help of teen heartthrobs Daniel Padilla and Julia Barretto.
This campaign is centered on how Pepsi makes mealtime more exciting – by upgrading the experience from good to great. It’s a showcase of Pepsi as the perfect food companion.
“Mas Masarap ‘Pag May Pepsi” kicked off with a 45-second television commercial that captured the feeling of the mealtime upgrade through ordinary food flipping into a more tantalizing version of itself.
This received strong support through online media and massive outdoor placements nationwide.
The local campaign is part of a larger regional initiative, with several countries across Asia Pacific launching similar campaigns of their own.
