MANILA – BBDO Guerrero puts front liners first in its newly-launched domestic campaign for the Department of Tourism. This campaign speaks more to the country’s tourism front liners–transportation drivers and vendors– and all the first point-of-contact when tourists come to the country, including boatmen, hotel staff, janitors, sales assistants, tour guides, among others.
It encourages front liners, and everyone for that matter, to adopt a culture of tourism – something that would make every guest’s experience safe, fun, and welcoming, the agency said in a press release.
The campaign is supported by TV and radio commercials, as well as print ads, and billboards. It celebrates the country’s “More Fun Idols”, those who exhibit qualities of the ideal tourism partner.
This campaign launch came soon after the Department of Tourism resumed its international tourism promotions with the launch of the Boracay “24/7” TV commercial, also developed by BBDO Guerrero. The agency has also recently launched its follow-up spot that puts Davao in front and center as a destination with almost endless options for adventure and relaxation.
David Guerrero, Creative Chairman at BBDO Guerrero, said, “We are glad to revitalize our tourism promotions, after a temporary setback like Typhoon Yolanda. Tourism is an important contributor to our nation’s progress as it provides hundreds of jobs. And we are glad we’re able to do our bit for this, as everyone should in their own way.”
