BBDO Guerrero sends young creative duo Liz Castañeda and Joey Barreiro who were selected by Ad Stars to represent the agency at their New Stars competition to be held at Busan, South Korea from August 22 to August 26.
Castañeda, one of the country’s youngest creative directors, is an art-based award-winning creative rooted in digital and integrated marketing. Currently, she leads the digital creative work for some of the agency’s largest brands such as Johnson’s Baby, Quaker, and beepTM.
Barriero, on the other hand, is a copy-based junior creative working on some of the agency’s key brands like Johnson’s Baby, Pepsi, and M&M’s.
“We have always believed in the potential of our young talents,” says BBDO Guerrero Creative Chairman David Guerrero. “Competing at New Stars this year is a great opportunity for Liz and Joey to further develop their skills which can lead to the creation of more meaningful campaigns for our clients.”