MANILA – Among the 143 shortlisted entries for the London International Awards 2015 Radio and Audio competition announced on Friday, BBDO Guerrero took the sole spot to represent the Philippines.
Their campaign ‘Touch Me/Touch Me Not’, which was launched to promote the Noli Me Tangere Audiobook app, was shortlisted under the Innovation Use of Radio and Audio category.
An exhibit was mounted showcasing the characters of the novel painted in conductive ink on wood panels. The ink strokes were connected to a custom Arduino circuit board at the back of each panel. These circuit boards were programmed to play specific clips of dialogue from the audiobook. Human touch closed and activated each circuit, allowing people to hear the quotes from the attached headphones.
‘Touch Me/Touch Me Not’ recently won a silver metal at AD STARS 2015.
