MANILA – Publicis Manila’s long-serving creative Peachy Bretana has joined BBDO Guerrero as creative director, working on the agency’s key accounts.
The agency’s Johnson & Johnson, Mars and Visa business will e handled by Bretana, who describes herself as: “Creative director, wife, proud mother of three boys, animal welfare advocate, crazy cat lady, artist on extended leave, social network native and internet loudmouth, which catapulted me into the ‘Million People March’ limelight.”
In her decade with Publicis Manila, Bretana worked on Nestlé’ Bear Brand’s ‘Micronutrient Deficiency’ campaign and Nido’s ‘Check the Label’ and ‘A Million Thanks’ Mother’s Day digital campaigns.
Previous to that, she spent 10 years at Ace/Saatchi & Saatchi working on local brands like Jollibee, PNB and Purefoods and multinational brands Ariel, Head & Shoulders, Safeguard, Pampers and Mr. Clean.
“Peachy has a proven ability in motivating large audiences to action. And is passionate about doing the right thing. So it is really exciting to be working with her on a range of projects. And creating positive change for our clients,” said David Guerrero, chairman and chief creative officer of BBDO Guerrero.
