MANILA – Omnicom shops – BBDO Guerrero and TBWA \Santiago Mangada Puno – took ‘Best In’ and Gold prizes at this year’s Boomerang Awards.
BBDO scooped the Best in Strategic Excellence for viral sensation ‘#Whipit’ to demolish gender stereotypes for Pantene, a campaign that won one of two Golds for the agency. ‘Unselfie’ to help raise funds for victims of last year’s Typhoon Yolanda picked up the agency’s second Gold.
TBWA\SMP scored the Best In Creative Excellence prize for Oishi Prawn Crackers’ ‘Unskippables’, which also won Gold.
The award for Outstanding Business Results went to Maxus Philippines’ PLDT MyBro ‘It’s Time’ campaign, which turned banner advertising on its head based, using programmatic audience buying to serve up dynamic creative at different times of the day to remind time-pressed viewers of content they were missing. The work also won a Silver.
The fourth Boomerang Gold was awarded to ABS-CBN Broadcasting Corporation Pasahero ‘Passenger Safety Mobile App’.
The full list of winners is listed below:
Best in Strategic Excellence
BBDO Guerrero
Pantene ‘#WhipIt’
Best in Creative Excellence
TBWA\SantiagoMangadaPuno
Oishi Prawn Crackers ‘Unskippables’
Outstanding Business Results
Maxus Philippines
PLDT MyBro ‘It’s Time’
GOLD
ABS-CBN Broadcasting Corporation
ABS-CBN Broadcasting Corporation Pasahero ‘Passenger Safety Mobile App’
BBDO Guerrero
‘Unselfie’
TBWA\Santiago Mangada Puno
Oishi Prawn Crackers ‘Unskippables’
BBDO Guerrero
Pantene ‘#WhipIt’
SILVER
ABS-CBN Broadcasting Corporation
Pinoy Big Brother: All In ‘Pinoy Big Brother: All In’
MRM Mc Cann
Coca-Cola ‘Teen Happiness’
Movent
Del Monte Kitchenomics ‘Kitchenomics 24 Hours Kitchen Helper’
BBDO Guerrero
DOT Philippines ‘Thanks The World’
MRM Mc Cann
Inter-Country Adoption Board ‘I Love You Anak’
BBDO Guerrero
Pantene ‘#WhipIt’
Mobext
Mcdonald’s ‘Mcdelivery Mobile’
Maxus Philippines
PLDT MyBro ‘It’s Time’
Unilever Philippines
Rexona ‘Do More Awards’
DM9 Jayme Syfu/Digit
Smart Csr ‘Smart Txtbks’
Ogilvy And Mather Philippines
Tang ‘Recyclass’
Industry Categories – Food and beverage
Effectivity Categories – Leadgen
Effectivity Categories – Awareness
Movent
Unilever Philippines ‘Manifesto’
Industry Categories – Personalcare, Health, Wellness
Effectivity Categories – Awareness
BRONZE
ABS-CBN Broadcasting Corporation
‘Pinoy Big Brother: All In’
BPI Family Savings Bank
bpiloans.com ‘Bpiloans’
DM9 Jayme Syfu/Digit
Carefree ‘Panty Whiners’
Ogilvyone Worldwide Manila
Clear Men Shampoo ‘Clear Dream Match 2013’
Unilever Philippines
Closeup Philippines ‘#JustSayIt’
Ogilvy
Cream Silk ‘#beyondbeautiful’
Movent
Del Monte Kitchenomics ‘Kitchenomics 24 Hours Kitchen Helper’
Ogilvyone Worldwide Manila
KFC ‘Junior Double Down’
Tribal Worldwide – DDB
Mang Inasal ‘#manginasalhalohalo’
Mobext
Mcdonald’s ‘Mcdelivery Mobile’
MRM Mc Cann
Nescafe ‘Kada Umaga Kada Umaga’
Maxus Philippines
PLDT Mybro ‘It’s Time’
IdeasXMachina
Ulalammm Ready To Eat Ulam ‘Telegram Ulam’
Lowe Open
Wendy’s Ph ‘#wedeserve’
