MANILA – Creative Guild of the Philippines’ Raw School has never ceased to produce outstanding talents and hone promising young creatives from the advertising industry. Opening their series of classes this year, Raw School 2014 kicked off on April 3, at B-Side, The Collective.
With young practitioners and students from the advertising agencies, the pilot class featured talks from agency idols like Cheech Santos of Campaigns & Grey, Deng Tee of Ace Saatchi & Saatchi, Teeny Gonzales of Seven AD and Brandie Tan of Publicis JimenezBasic – lecturing with the theme: Ang bata mo pa, ang tanda mo na! (You’re still young but you’re so old).
This year’s Raw School principal and IXM CEO Third Domingo, opened the gates for young creatives, both inside or outside advertising agencies, to join this semester as there will be tons of learning and exposure that can help them grow and survive the industry.
In her talk, Santos discussed how digital marketing appeals to younger audiences. With the utilization of social media by different markets, she discussed how the digital age has become a more powerful tool for marketers and big companies, especially with the use of videos on their websites. She also mentioned the idea of “shareability” and its huge role on videos going viral in the Internet.
Sharing her own experiences as a young creative, Tee kept her presentation simple with tips for fellow young talents such as always smile, leave time for yourself, work with good looking people or with people you get along with, and always make sure to look at your best.
For Gonzales, it’s all about love. Treating our craft the same as how we treat love is the secret on keeping your energies high and inspiring you to pursue your goals. The wonders of love, as she puts it, is what made her stay and survive in this industry.
Tan, on the other hand, metaphorically compared the advertising agency life with marathon. As a veteran and award-winning creative, he shared how he survived the mad race of advertising by keeping his mind and body ready for the battle all the time. Inspiring young creatives to keep their lifestyle healthy and wealthy for ideas.
The first class of Raw School 2014 ended on a smashing note with Lakihan Mo Logo 27 rockstars like Itchyworms, Pedicab, Stonefree, Advertising Band of the Philippines, Billy Gaga, Halik ni Gringo, Turband, as well as a breathtaking reunion performance of Kiko Machine.
