Following its recent Agency of the Year win at The Creative Circle Awards, two-year old independent BLKJ was once again crowned Creative Agency of the Year by tipping finalists DDB Group Singapore and Iris for the coveted title at Hall Of Fame Awards 2018. Over 400 guests comprising of agency and client marketing teams turned up for the award ceremony held by the Institute of Advertising Singapore.
BLKJ clients had a strong showing with Scoot winning multiple Gold and Silver awards for “Most Awesome & Resourceful Intern Ever”, “Scoot Is F**king Savage” and “It’s Not Wanderlust, It’s Wandermust” including Best Use of Consumers Insights. StarHub won Gold and Silver awards for “World’s Fastest Band” and “Grades before the Grades” including the Best Integrated Media Campaign. Scoot also took home a bronze for Best Client-Initiated Idea.
BLKJ also took home numerous people awards including Content Lead of the Year, Rising Social Star of the Year, Creative Lead of the Year, Creative Team of the Year and Content Team of the Year in collaboration with Scoot.
“As an independent, our people are and will always be our greatest differentiator,” said Rowena Bhagchandani, CEO and Co-Founder of BLKJ. “So to invest in an unfair share of the talent in the market is the most natural thing for us to do. We don’t have a network of offices to rely on, but we have each other for that. Which is why, I cannot be more grateful that the people who have our backs every day are at the forefront today, being celebrated and recognised. A big congratulations to the other winners, and Goh Shufen, Chris Chiu, Pat Law, and the IAS team for pulling off an amazingly well-run show.”