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Creative agency Blue Bottle announced that in tandem with media agency OMD, it had won a recent pitch for part of the Gatsby personal care business.
Gatsby called for a quick round of presentations early June and listened to the proposals of Blue Bottle and OMD, AB Communications and Mediaforce, Estima and Club Media and its incumbent agency Dentsu. At stake was a new product line, as well as its hairwax.
Two days later, according to Blue Bottle’s Mio Chongson, the client awarded the business to her agency.
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Blue Bottle is lean outfit headed by Chongson and ECD Micky Domingo. Earlier this year, it also won Freesogrow account and the portions of the Bench business.
