MANILA – BBDO Guerrero has been appointed to develop an advertising campaign for the Philippine Board of Investments. The appointment took place following a rigorous bidding process required of all government agencies.
Part of the Department of Trade & Industry (DTI), the Board of Investments (BOI) is the national promotions agency of the Philippine government that attracts foreign and domestic investments for the country. Their efforts encourage economic activities that take the country to a higher level of global competitiveness, and generating employment to many Filipino people in the process.
“The Philippines is the cause of much excitement amongst economic analysts currently,” said Tony Harris, Chief Executive of BBDO Guerrero. “The latest results and trends point to a genuinely positive investment opportunity and so it is our task to create a campaign that matches the country’s ambitions.”
