MANILA – Ideas agency GIGIL snatched 6 metals in the Boomerang Awards for its work on Levi’s, P&G, 7-Eleven, Unilever, and Globe, finishing off among the show’s top agencies.
It won 2 silvers for Levi’s in the Effectiveness category, for its viral Christmas film “Studs.”
GIGIL brought home its third silver for P&G in the Craft category, for its Safeguard “ASMR” YouTube video.
GIGIL gave a bronze to 7-Eleven also in the Effectiveness category, for its CLiQQ “Everyday Feels” digital promotion.
Globe KonsultaMD also received a bronze from GIGIL in the Campaign & Service for Good category, for its “Subtitles” digital film.
Unilever also claimed a bronze with GIGIL in the Effectiveness category, for its “SHOP2GIVE” E-commerce activation.
At the end of the night, GIGIL walked away with 6 metals, 2 finalist certificates, and 6 shortlists, making it the agency with the greatest number of wins for big clients.
“Our performance is a demonstration of the agency’s digital capabilities. But more than that, it is a tribute to our clients who believe their edge on digital is more than data,” Partner Herbert Hernandez says. “It is the idea.”
The Boomerang Awards is the digital marketing excellence show of the Philippines. It was the culminating event of the DigiCon, the largest gathering of digital practitioners in the country. Both are run and organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP).
