by Rea Gierran
TAGUIG CITY – The Bank of the Philippine Islands (BPI) on Tuesday launched the “Make the Best Happen” campaign before the press in what was dubbed as ‘the best media launch to ever happen’. The project is geared towards encouraging everyone to pursue their life and lifestyle goals.
Aside from their top of the line products and services, BPI would also like to support its clients in helping them achieve their life aspirations. They recognize that in life, anyone can have the potential to make anything happen, they just need to know how to do it.
A microsite was created to address the six most relevant pillars to customers: travel, health, parenting, shopping, future and dining. It will feature new content every week relating to based on these areas of interest.
In a statement, Cezar P. Consing, BPI President and CEO, said the campaign is a reflection of the bank’s commitment to empower people and achieve their life goals. Making the best happen means “helping people achieve anything they would love to happen, whether it’s for leisure, education or broadening one’s horizons,” Consing said. “We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client,” he says.
“Make the Best Happen is a different look on banking. We want people to look at their needs first, whether it’s about travel, starting a business, or funding their children’s education,” Tricia Quiambao, BPI’s Strategic Brand Management said.
