MANILA, PHILIPPINES – AdColony, AdSpark Philippines, and Globe Studios brought home a Silver at the MMA Smarties APAC 2019 in the much coveted Most Engaging Mobile Creative Category for their Goyo Winning the Box Office Battle mobile campaign.
A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity and business impact. The winners were announced at the Smarties APAC Awards & Gala on 14 November at JW Marriott Singapore South Beach.
Globe’s nationwide digital campaign for the movie “Goyo: Ang Batang Heneral” leveraged on mobile to engage with and excite Filipino moviegoers. A strategically designed interactive mobile creative loads the video in zero buffer HD quality, and on the dynamic end card, users were prompted to tilt their mobile phones to scroll through the movie characters across the panoramic interactive end card where they could tap on hotspots to read more on the character’s profiles. Users were then led to Gmovies to purchase movie tickets online. The highly interactive and immersive mobile experience enabled the movie Goyo to successfully reach box office status along with phenomenal results. This proved that the power of mobile serves as an effective platform to reach and raise awareness, but more importantly engage with the target audience.
The Most Engaging Mobile Creative Category awards the best mobile creative on its overall performance in capturing user attention and keeping them engaged through an interactive campaign.
MMA SMARTIES APAC 2019 handed out 53 awards, with winners across the Asia Pacific Region highlighting excellence in Mobile Advertising.
View the full list of winners here.
