MANILA – December 6, 2013 – This holiday season, adobo magazine offers an unusual t that will bring warmth – and a whole bundle of much-needed items – to Yolanda survivors.
Dubbed adobo GenerosiTee, the t is a t-shirt that is meant to be used to wrap relief goods, which will be turned over to Red Cross. "We want to inspire people to keep helping the survivors of Yolanda. This t is not just for Christmas, but can be sustained for as long as help is needed," said Angel Guerrero, president and editor-in-chief of adobo magazine.
Over two million families were affected by Super Typhoon Yolanda, which swept through the Visayas early in November. While aid has poured in from all over the world, there is still much to be done on the road to recovery. Every little bit helps, and for its part, adobo magazine has put a little more meaning into its annual Christmas giveaway.
adobo GenerosiTee is one way of offering relief while also considering the environment. Instead of plastic bags, which are often used in relief operations, adobo GenerosiTee does away with unnecessary packaging.
The adobo GenerosiTee comes with an instructional guide on how to wrap the relief goods, as well as a list of items recommended by the Department of Social Welfare and Development. These include 6kg of rice, three cans of sardines, eight packs of instant noodles, eight sachets of coffee, and three cans of corned beef. According to DSWD, these will be able to feed a family of five for two to three days.
The shirt is a sunny yellow, with a bright red logo of an open hand. Apart from the t-shirt itself, adobo GenerosiTee aims to become a movement. To launch the campaign, adobo magazine will give free GenerosiTees to 200 ad industry VIPs, including ambassadors who will promote the campaign by wearing the shirt and through photos and video demonstrations on how to use the shirts as bags for relief goods.
The formal launch of GenerosiTee will be held during Lakihan Mo Logo on December 12, 7 p.m., at B-Side at The Collective along Malugay Street in Makati. During the launch, there will be a ceremonial taking off of the shirts and turning them into relief bags.
The GenerosiTee t-shirts will also be on sale for companies and individuals. All who participate in the movement are encouraged to upload a photo or video of their adobo GenerosiTee relief packs using the hashtag #GenerosiTee. The whole campaign will be documented on the GenerosiTee microsite.
