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Brand & Business: Buong Puso para sa Pilipino: GMA Network reaffirms commitment on 71st anniversary

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MANILA, PHILIPPINES — GMA Network reaffirms its vow of being “Buong Puso para sa Pilipino” as the country’s leading broadcast company celebrates its 71st anniversary bearing a message of love, light, and hope through a special video campaign.

Launched last June 13 on All-Out Sundays, the 71st anniversary plug brings the spotlight on GMA employees and staff taking to heart the brand of Serbisyong Totoo and quality entertainment that the Kapuso Network is best known for.

For the past 71 years, viewers here and abroad have had GMA Network as their constant companion and has helped shape the Filipino culture. In spite of the drastic changes and the continuing challenges from the past year due to the pandemic, the men and women of GMA wholeheartedly soldiered on in living up to the Kapuso Network’s promise to its beloved viewers.

“Habang tumitibok ang aming puso, patuloy naming ipadarama ang aming pagmamahal sa inyo, Kapuso,” goes beyond the commemoration of the colorful decades of being on air. It is GMA Network’s renewed commitment and deeper ties with viewers who continue to trust the Philippines’ number one network.

Some of the viewers also expressed their love and appreciation for the Kapuso Network on social media.

Owen Luchavez wrote on Facebook, “Ganda ng mensahe, congratulations GMA naabot na ninyo ang gustong paroonan, ang tagumpay na inaasam. Salamat sa paghahatid ng tuwa at ligaya saya at balita sa bawat tahanang Pilipino saan man sa mundo. Happy 71st anniversary GMA Network!”

“Happy 71st Anniversary Kapuso. Maraming salamat sa walang sawa ninyong pagbibigay ng kasiyahan sa bawat Pilipino. Patuloy namin kayong susuportahan. Buong Puso Para Sa Pilipino,” Brian de Vera commented.

YouTube user Blackinnocent also commended the Network’s corporate tagline, ‘Buong Puso para sa Pilipino.’ “Sa lahat ng slogan ng GMA, ito na ang pinakamaganda. Sana maging permanent na siya.”

As part of GMA’s anniversary celebration and as a way to thank the Kapuso viewers, “Buong Puso Groufie Giveaway” will draw lucky winners of GMA Affordabox and GMA Now. For the mechanics, visit www.gmanetwork.com/buongpusogroufie.  

Find out the latest news about your favorite Kapuso shows and artists by logging on to www.GMANetwork.com.

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