MANILA, PHILIPPINES — Working in delivery services is no joke especially in a city as gridlocked as Manila. We rely on delivery drivers and services to make life more convenient no matter the weather and traffic situation. We can count on them to deliver our orders. More often than not however, their hard work and sacrifice often go unnoticed.
This is why McDonald’s decided to deliver back to them.
In a recently released video, McDonald’s went around Metro Manila to McDeliverback and surprise delivery drivers with a simple token of thanks. From couriers to food aggregators, McDonald’s gave back to the people who brave everything to bring us anything.
Through McDelivery, McDonald’s helps you satisfy your cravings from the comfort of your home.
Credits
Creative Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Dante Dizon
Creative Team Head: Momon Villanueva
Senior Copywriter: Cesar Avena
Account Management Director: Judy Medina
Associate Account Director: Kimie Arenillo
Senior Account Executive: Tricia Mendoza
Production House
Director: Jason Tan
Broadcast Producer: Lester Parulan, Cat Sy
Production House: Film Pabrika
Audio Production: Hit Productions
Client: McDonald’s Philippines
Managing Director: Margot Torres
Director, Brand Extensions: Oliver Rabatan
Assistant Brand Manager, Brand Extensions Marketing: Gabe Marquez
Head, Corporate Communications: Adi Hernandez
Manager, Corporate Communications: Puch Agedon
Media Agency
Omnicom Media Group: Faye San Diego, Warren Armada, Fab Chavez, Harvey Garcia
PR Agency
Greenbulb PR: Bea Antonio Ysa Cornal
