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Brand & Business: Globe joins “Light Up Blue for Mental Health”

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MANILA, PHILIPPINES – Globe took part in the 2021 National Mental Health Week celebration by lighting up with its blue lobby glass sculpture at its headquarters, The Globe Tower, last October 8. This shows the company’s unwavering support for the promotion of mental health advocacies in the country.

The glass sculpture, called The Flow, is a Bohemian hand-blown glass designed by Libor Sostak and developed by Lasvit exclusively for Globe. It is inspired by “The flow of data in virtual and infinite space that are spreading to all directions over the globe.”

 

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The “Light Up Blue for Mental Health” is an initiative by the Philippine Mental Health Association (PMHA) and several other partners to put the spotlight on mental wellness and its importance, especially during the pandemic. The color blue as a symbol of serenity, peace and calmness provided a beacon of hope during this time of health crisis. It was the second time for the annual activity to be held locally.

Establishments and institutions that supported the campaign include the Philippine International Convention Center, National Museum, Quezon City Government, Lourdes School of Mandaluyong, DepEd Tayo Kapangan National High School, Ambangeg National High School, Philippine National Police Cordillera, Adamson University, UP College of Public Health, and the Ifugao United Action Force: among others.

The country’s celebration of National Mental Health Week runs in line with the global celebration of World Mental Health Day, an initiative championed by the World Health Organization. Celebrated on October 10 of each year, World Mental Health Day looks to raise awareness of mental health issues worldwide and mobilize efforts in support of mental health.

“Mental health is a growing concern across all age groups and gender. By joining the light up blue initiative, we hope to shine a light on this sensitive topic and make those who are feeling blue realize that there are people and organizations that they can reach out to,” said Yoly Crisanto, Globe Chief Sustainability Officer and SVP for Corporate Communications.

As an advocate of mental health for almost a decade now, Globe has programs such as HOPELINE, a round-the-clock suicide prevention and crisis support desk created in 2012 with Globe providing the necessary technology for its operations. HOPELINE can be accessed using the HealthNow app’s Urgent Help button on the welcome page.

Another Globe initiative is HopeChat, a mental health consultation platform developed with Australia-based Virtual Psychologist (VP) for employees. It was piloted to over 8,000 employees back in July 2020 to help them deal with the psychological impact of COVID-19.

Globe also partnered with Bantay Bata 163, a child welfare program of ABS-CBN Lingkod Kapamilya Foundation, Inc., launched in 1997 to protect disadvantaged and at-risk children through a nationwide network of social services. Dialing #163 means hope for Filipino children and their families suffering in silence due to child abuse.

Bantay Bata #163 and the HOPELINE 2919 are toll-free for all Globe and TM customers.

Globe’s mental wellness efforts support the United Nations Sustainable Development Goal No. 3, which promotes Good Health and Well Being for all. Globe is committed to upholding the United Nations Global Compact Principles and contributing to 10 UN SDGs.

To learn more about Globe, visit www.globe.com.ph.

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