MANILA, PHILIPPINES – Earlier this month, eCommerce platform Lazada Philippines launched its newest service, Lazada Sponsored Solutions, which enables brands and sellers to increase visibility and conversion on the platform. Leveraging Lazada’s technology capabilities, these solutions were crafted to help brands and sellers market their products efficiently with their relevant audience, optimizing return on investment.
The services offered under Lazada Sponsored Solutions include:
- Sponsored Search – About 30 million searches are made by shoppers on Lazada every day and about 50 percent of sales go through the search bar. Sponsored Search gives brands and sellers the opportunity to boost their product’s visibility and reach customers in the search results page, whilst paying only a Cost-Per-Click model
- Sponsored Affiliate – This new feature allows brands and sellers to tap Lazada’s pool of over 3,000 affiliate partners and their vast networks to drive traffic to their product pages. The Cost-Per-Sale model guarantees that brands only pay when a sale is made, making it an efficient marketing investment.
- Sponsored Display – Offers increased visibility on Lazada’s premium online assets, including homepage banners, app pushes, electronic direct mail, and more.
“At Lazada, our goal is to find effective solutions to help our brands and sellers boost their marketing strategy through our platform and our technology. In this first half of the year, we onboarded almost two times more brands and sellers compared to 2019, that’s why we introduced Lazada Sponsored Solutions to help our partners grow their businesses online,” said Neil Trinidad, Lazada Philippines chief marketing officer.
Utilizing the service during the recent 6.6 Bounce Back Sale was brand partner Coocaa that saw six-times more store traffic which resulted in an increase of 300-times more sales. The brand also emerged as a top performer in the electronics category during the 6.6 campaign.
“Lazada’s Sponsored Search gave us better traffic and boosted our overall campaign results. With the results of the recent 6.6 Bounce Back campaign, we are keen to sustain such a cost-effective onsite solution,” said Cayla Li, Coocaa Philippines business manager.
L’Oreal, one of the platform’s biggest brand partners, managed to leverage a record GMV sell-out for all of their brands within just a month using Lazada Sponsored Solutions.
“We saw a significant increase in visitors & page views with Sponsored Display, maximized the targeting capabilities of the CRM tool, and gained significant exposure for our newly-launched product on Sponsored Affiliate and Sponsored Search. The tools are straightforward and easy to use, and the Lazada Marketing Solutions team is always ready to help provide insights & recommendations to further optimize performance!,” says Steve Ladan, L’Oreal CPD group platform manager.
Apart from brands, Lazada’s partnership with media agency GroupM has also proven to become a cost-effective marketing solution for their roster of clients. “Sponsored Solutions is an essential component of the eCommerce ecosystem when it comes to driving stronger return on investment. With these tools, it enables us to take advantage of the massive organic traffic on Lazada to gain more visibility and grow our clients’ sales,” said Laurent Goirand, GroupM head of digital.
Neil added, “We are happy to hear great feedback on Lazada Sponsored Solutions and we look forward to helping even more brands and sellers drive better visibility, traffic and conversion on the platform.”
“Lazada is constantly innovating and creating effective tools to aid our partner merchants as more SMEs diversify their retail strategy with online selling.”
