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Brand & Business: Lazada Philippines returned as the official voting platform for Miss Universe 2021

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MANILA, PHILIPPINES — Lazada, the country’s leading eCommerce lifestyle destination, was back as the official voting platform in the Philippines for the Miss Universe 2021 Competition. From December 1 to 13, beauty pageant fans across the country supported their favorite candidates and even got the chance to virtually meet the Top 3 finalists by voting on the Lazada app.

Lazada brought the 70th edition of the Miss Universe pageant, which took place in Eliat, Israel, even closer to home for the audience in the Philippines. Via the Lazada Fan Vote raffle, ten lucky fans from across the country got the chance to participate in an exclusive virtual fan meeting with their three favorite beauty queens.

“Filipinos share a strong passion for beauty pageants and celebrating the voices of women, and we are glad to be able to deliver rich Shoppertainment experiences and connect millions of our consumers at home to international events through Lazada’s technology – especially in a time where many of us are still unable to attend physical events. In continuing our strong partnership with the Miss Universe Organization as the official voting platform for Miss Universe 2021, we look forward to bringing more excitement and joy to our community this year end,” shares Neil Trinidad, Chief Marketing Officer of Lazada Philippines.

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Fans in the Philippines were able to watch the National Costume and Preliminary Competitions of the pageant on December 11 from 1:00-4:00 AM, with replays on the same day from 8:00-11:00 AM and 2:00-5:00PM exclusively on LazLive and Lazada Philippines’ Facebook and Twitter pages.

Here’s how to vote for your favorite candidate/s with Lazada

Lazada users in the Philippines can enter up to five (5) free votes daily, and can vote for their favorite finalist(s) multiple times a day during the voting period from December 1 to 13. Instructions to access the voting page are as follows:

  1. On the Lazada app’s Homepage, select ‘Feed’
  2. In the ‘Feed’ page, click on the ‘MISS UNIVERSE’ tab at the top bar
  3. Users have up to five (5) free votes per day, which can be used for more than one candidate
  4. Click on ‘Vote’ below the candidate’s name and photo, and wait for a voting confirmation pop-up

Check out Lazada’s social media accounts to enter the raffle giveaway and stand a chance to be one of the 10 winners who will get to virtually meet the Top 3 Miss Universe candidates. Keep your eyes glued to Lazada’s official social media accounts: Facebook @lazadaphilippines and on Instagram and Twitter @lazadaph.

With 80 contestants confirmed to be participating at the 70 th Miss Universe Competition, who are your top three favorites? Enter your vote from December 1 to 13 on the Lazada voting page through the app/site: https://lzd.co/LazadaVoting.

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