MANILA, PHILIPPINES – Nothing says #SupportLocal more than supporting a shirt collaboration between your favorite brand and your favorite band. Months after their first collaboration, Linya-Linya, and the witty content creators behind the Filipino retail brand, is launching another set of merchandise with local band Eraserheads.
Combining Linya-Linya’s witty and relatable shirts and Eraserheads’ classic lyricism, the new shirt featured the words from the hit song Ligaya (“Joy”):
“‘Di mo man lang napapansin ang bagong t-shirt ko.” (“You don’t even notice my new shirt.”)
Linya-Linya believes in making a statement by wearing it. In this campaign, the brand emphasizes to its community that there’s no better way to make a statement to that special someone than to #WearYourFeelings.
For years, Linya-Linya has established deep relationships with artists from the local music scene. In November 2019, Eraserheads frontman Ely Buendia even made an appearance during Linya-Linya Night: A Francis M. Tribute and performed some songs with the band Cheats.
The newest Linya-Linya x Eraserheads #LimitedEdition shirt will be exclusively available at linyalinya.ph on June 14, 12AM.
