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Brand & Business: Manila Gets its First Ever In-Train TV Network with TUBE, Installed in MRT and LRT Lines
adobo magazine, April 1, 2019 | 7:58pm

In Photo: TUBE Influencers Air Lajada and Micah Louisse, Ms. Gladys Basinilio of Starcom MediaVest Group, Mr. Prem Bhatia of PHAR Partnerships, and Host Karla Aguas

TUBE is the newest in-transit media platform offering informative, entertaining, and inspiring content to the 1.3M commuting public via 1000+ TUBE LED screens installed in the LRT-1, LRT-2, and MRT-3 lines.

TUBE not only features a real-time Passenger Information System with GPS-triggered alerts, TUBE also gives the riders an audio and visual treat with TUBE-exclusive content in the form of one-minute mini episodes from a select roster of online content creators! Included in the TUBE Influencer line up is Michelle Dy, Micah Louisse, Carlo Ople, Jeremy Kruis, Air Lajada, Richie Zamora, Prince de Guzman, and Julz Savard. The mini episodes cover a diverse range of topics like lifestyle, grooming & style, travel, gaming, sports, and in the future, so much more!

“TUBE is going to change the rules of engagement as far as media consumption is concerned. With 1.3 million passengers commuting every day, TUBE rivals the major television channels’ reach in the NCR. We work extensively with governments and transport operators in Asia and we can quite confidently say that TUBE is the best passenger information system we have seen. Sprinkle some cutting edge content creators and you have something special in the making.” Prem Bhatia, Managing Director Asia of PHAR Partnerships

During the launch, there was a panel discussion on TUBE with Prem Bhatia Managing Director Asia of PHAR Partnerships, Gladys Basinilio Chief Growth Officer of Starcom MediaVest Group, and TUBE Influencers Micah Louisse, and Air Lajada. There were other TUBEfluencers like Richie Zamora who joined in the festivities and hosted the fun quiz bee!

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The event was held at Penthouse 8747 in Makati City and was graced by Media Agencies, and PHAR Client and Partners.

 

About PHAR Partnerships

PHAR Partnerships is an international media and marketing agency with specialist expertise in Transport & Infrastructure and Digital Media. PHAR clients include Air Asia, Transport for London, Rapid KL, Manchester Airport, London City Airport and Pertamina. PHAR is the exclusive Ancillary Revenue partner for Light Rail Manila Corporation (LRMC), a consortium comprising Metro Pacific Investments Corporation’s Metro Pacific Light Rail Corporation (MPLRC), Ayala Corporation’s AC Infrastructure Holdings Corporation (AC Infra), and Macquarie Infrastructure Holdings (Philippines) PTE Ltd. (MIHPL).

Brand & Business: Manila Gets its First Ever In-Train TV Network with TUBE, Installed in MRT and LRT Lines

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In Photo: TUBE Influencers Air Lajada and Micah Louisse, Ms. Gladys Basinilio of Starcom MediaVest Group, Mr. Prem Bhatia of PHAR Partnerships, and Host Karla Aguas

TUBE is the newest in-transit media platform offering informative, entertaining, and inspiring content to the 1.3M commuting public via 1000+ TUBE LED screens installed in the LRT-1, LRT-2, and MRT-3 lines.

TUBE not only features a real-time Passenger Information System with GPS-triggered alerts, TUBE also gives the riders an audio and visual treat with TUBE-exclusive content in the form of one-minute mini episodes from a select roster of online content creators! Included in the TUBE Influencer line up is Michelle Dy, Micah Louisse, Carlo Ople, Jeremy Kruis, Air Lajada, Richie Zamora, Prince de Guzman, and Julz Savard. The mini episodes cover a diverse range of topics like lifestyle, grooming & style, travel, gaming, sports, and in the future, so much more!

“TUBE is going to change the rules of engagement as far as media consumption is concerned. With 1.3 million passengers commuting every day, TUBE rivals the major television channels’ reach in the NCR. We work extensively with governments and transport operators in Asia and we can quite confidently say that TUBE is the best passenger information system we have seen. Sprinkle some cutting edge content creators and you have something special in the making.” Prem Bhatia, Managing Director Asia of PHAR Partnerships

During the launch, there was a panel discussion on TUBE with Prem Bhatia Managing Director Asia of PHAR Partnerships, Gladys Basinilio Chief Growth Officer of Starcom MediaVest Group, and TUBE Influencers Micah Louisse, and Air Lajada. There were other TUBEfluencers like Richie Zamora who joined in the festivities and hosted the fun quiz bee!

image.png

The event was held at Penthouse 8747 in Makati City and was graced by Media Agencies, and PHAR Client and Partners.

 

About PHAR Partnerships

PHAR Partnerships is an international media and marketing agency with specialist expertise in Transport & Infrastructure and Digital Media. PHAR clients include Air Asia, Transport for London, Rapid KL, Manchester Airport, London City Airport and Pertamina. PHAR is the exclusive Ancillary Revenue partner for Light Rail Manila Corporation (LRMC), a consortium comprising Metro Pacific Investments Corporation’s Metro Pacific Light Rail Corporation (MPLRC), Ayala Corporation’s AC Infrastructure Holdings Corporation (AC Infra), and Macquarie Infrastructure Holdings (Philippines) PTE Ltd. (MIHPL).