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Brand & Business: McDonald’s returns to schools with Brigada Eskwela in preparation for in-person classes

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MANILA, PHILIPPINES — Reinforcing its commitment to make a difference through programs that support Filipino children’s need for education, fast food giant McDonald’s Philippines once again extended its support to schools for the annual Brigada Eskwela through its charity of choice, Ronald McDonald House Charities.

Led by the Department of Education (DepEd), Brigada Eskwela gathers volunteers from both the private and public sector every year to help prepare public elementary and secondary schools for the upcoming school year. Since 2015, McDonald’s and RMHC have been providing meals, cleaning materials, and Ronald McDonald Read-to-Learn kits to partner schools.

McDonald’s employee-volunteers distribute Burger McDo to educators, volunteers, parents and guardians
who participated in the program.

This year, the company distributed over 20,000 Burger McDo to educators and volunteers, while 1,000 Happy Meal toys and 20 sets of Read-To-Learn kits were provided to elementary schools. These kits are part of RMHC’s Read-To-Learn program, a program run in partnership with DepEd, which provides reading materials to Grade 1 and Grade 2 learners in public schools, as well as training for educators on teaching beginning reading.

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Grounded by its core value of malasakit, employee-volunteers from McDonald’s also took time from their daily routine to help prepare and distribute meals, and clean school premises, to ensure that both students and teachers alike, can hold classes in a safe and conducive learning environment.

McDonald’s crew members sweep the classroom floor in San Antonio Elementary School in Quezon City.
A brand new look. McDonald’s employee-volunteers aid in the maintenance of the schools by cleaning
and repainting classrooms.

Meanwhile, the company also allocated streamers, welcome banners, and safety signages to over 4,000 schools, in an effort to ensure that government-mandated Covid-19 protocols are still being followed as face-to-face classes resume.

Employee-volunteers from McDonald’s Philippines pose for a photo with Vice President and DepEd
Secretary Sara Duterte during the Brigada Eskwela 2022 Kick-Off.

“On behalf of our Chairman and Founder Dr. George Yang and President and CEO Kenneth Yang, congratulations to the Department of Education led by Vice President and DepEd Secretary Sara Duterte on the launch of the 2022 Brigada Eskwela program. Makakaasa kayo na nandito ang McDonald’s at ang kaniyang charity of choice, Ronald McDonald House Charities, para makatulong sa inyong paghahanda para sa simula ng bagong school year,” said McDonald’s Philippines Managing Director Margot Torres during the Brigada Eskwela Kick Off.

With the generosity of Filipinos, the support of partners, and the efforts of volunteers, RMHC can achieve more. Anyone can help share feel-good moments to those in need by donating here.

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