MANILA, PHILIPPINES — As on-ground activity grinds to a halt this year, MullenLowe Group Philippines brings to the digital space its expertise in experiential marketing.
The MullenLowe Group has just rolled out MullenLowe Hook, which combines the agency’s capabilities in PR, Production, and Activations to replicate the event experience online. It’s the latest in the company’s many hyperbundled solutions, each offering a different way for brands to engage with the market.
MullenLowe Hook offers a suite of services for online event management, including consumer events, media engagements, webinars, and the live broadcast of such. Clients also have at their disposal MullenLowe’s Influencer and Media Relations services, as well as full-service Digital and Social Amplification, depending on their needs.
Like most of the agency’s hyperbundled services, all functions are done in-house to ensure agility, consistency, and ease of management.
“What many brands see as a threat, we see as opportunities. People don’t really stop when their current activities stop; instead, they just focus their attention on something else worth their while,” says Nikki Torres, who leads the team behind MullenLowe Hook. “The most agile brands adapt by finding that space and adding value to it.”
As early as April this year, brands such as Alaska, Cetaphil, and Unilever already count among the foremost adopters.
