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Brand & Business: New Content and Collections for UNIQLO Manila Global Flagship First Anniversary

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After the successful launch of its first roadside store in the country last month, Japanese global apparel retailer, UNIQLO, marks another milestone as it celebrates the first anniversary of the largest UNIQLO store in the Philippines and in Southeast Asia.

“The first anniversary of UNIQLO Manila Global Flagship Store signifies the brand’s success in the Philippines and in the region, thanks to our customers. We are grateful for the strong support we have been receiving since we opened our first flagship store in the country almost a year ago,” said Geraldine Sia, Co-COO, UNIQLO Philippines. “To share this momentous event to all Filipinos, we are excited to announce the release of new contents, collections, and the LifeWear magazine.”

In keeping with its LifeWear philosophy of creating clothes designed to make lives of Filipinos better, UNIQLO launches several contents and collections on the first anniversary of UNIQLO Manila Global Flagship Store.

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LIFEWEAR MAGAZINE
UNIQLO Manila Global Flagship Store showcases the latest and the very best of LifeWear. Starting September 26, 2019, the LifeWear magazine will be available at UNIQLO Manila Global Flagship Store in Glorietta 5 and will be available in all stores nationwide thereafter. The flagship store will open a section showcasing styles from the issue. The premier edition of this free publication, timed with the 2019 Fall/Winter season, demonstrates how LifeWear embodies the UNIQLO commitment to creating pieces to meet the needs of everyone’s lifestyle.


UNIQLO U

Set to launch on September 27, 2019, the latest UNIQLO U Fall/Winter collection features progressive essentials created by a dedicated team at UNIQLO’s Paris R&D Center led by Artistic Director Christophe Lemaire. New additions to the much-awaited lineup include Men’s UNIQLO U BLOCKTECH Duffle Coats, Women’s UNIQLO U Wide Fit Curve Jeans, and Men’s UNIQLO U Wide Fit Tapered Jeans.

UTme!
Another exciting content debut on September 27, 2019 is UTme!, the brand’s digital T-shirt printing service exclusive to UNIQLO Manila Global Flagship Store. Customers can create one-of-a-kind graphic shirts and tote bags using the tablets at the UTme! section located at the second floor. Fun and easy to use, shoppers can send in their personal photos, type texts, and apply special effects on their chosen canvas.

As part of the brand’s dedication to promote Filipino talent, UNIQLO has partnered with 10 local artists for its #UTmeArtPH collection. The debut collection ‘Future’ features artworks that inspire hope, celebrating the restless optimism of the Philippines—a place full of potential and possibilities. Designs created by Happy Garaje, Rob Cham, Isabel Weber, Manix Abrera, Ev Yu, Mika Bacani, Otto Björnik, Myka Arnado, Auggie Fontanilla, and Soleil Ignacio will be available for customers to use for their personalized t-shirts and will come with a gift card where personal messages can be written on.

LOCAL COLLABORATIONS
Continuing its efforts to empower Filipinos to pursue their passions, UNIQLO recognizes local game-changers who help drive Manila forward. A celebration of Manila’s flourishing and forward-thinking culture, Our Future Is Here campaign continues as the brand draws a parallel between UNIQLO products, its brand values, and the character of Manila. It is a city that is full of life, diversity, and always moving forward—characteristics that align perfectly to UNIQLO and LifeWear.

For UNIQLO Manila Global Flagship Store’s first anniversary, UNIQLO collaborates with multi-awarded and world renowned furniture designer and manufacturer, Kenneth Cobonpue and one-stop, homegrown outdoor brand, Celeste Cycles. Products of these local brands are showcased in-store to provide customers the complete LifeWear experience.

CELESTE CYCLE
“UNIQLO has always been our favorite when it comes to choosing which clothes to wear. It’s a privilege to be collaborating with a company that shares the same values we uphold—giving nothing but the best customer service and always pushing the boundaries of what we have to offer.” –Owner, Paul Tan

KENNETH COBONPUE
“It’s a privilege for me to partner with a global brand that has redefined clothing. Personally, it’s my go-to for my essentials. Even before they came to the Philippines, I always make sure to drop by a UNIQLO store when I could. As a designer, I have always valued simple elegance and timeless design and I believe UNIQLO embodies that.”
–Owner, Kenneth Cobonpue

As a thank you to customers, exclusive offers on select items will be available from September 27 to October 3, 2019. In addition, customers can enjoy the following:
UNIQLO U Packable Bag for a minimum purchase of PHP 3,000.00 from September 27 to 29, 2019 exclusive to UNIQLO Manila Global Flagship Store.

P300 discount coupon for a minimum purchase of PHP 2,000.00 from September 27 to October 03, 2019 in all UNIQLO stores. Customer to present UNIQLO app membership together with Globe Rewards confirmation message.
A special treat from Starbucks exclusive to UNIQLO Manila Global Flagship Store from September 27 to October 03, 2019. Shoppers can avail themselves of a free upsize on handcrafted Starbucks beverage purchased from Starbucks Glorietta 5 for a minimum purchase of PHP 3,000.00 by presenting UNIQLO app membership together with official receipt.

For more updates, customers may download the UNIQLO mobile app, visit UNIQLO Philippines’ website at www.uniqlo.com/ph and social media account, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph) and Instagram (Instagram.com/uniqlophofficial).

Partner with adobo Magazine

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