MANILA, PHILIPPINES — Everyone wants to feel special. This, to APAC Director for Partnerships Channels Ria Rodriguez-Bie, is one of the core beliefs that the omnichannel marketing platform Resulticks stands for. As a leading real-time customer engagement solutions provider, Resulticks boasts of its consolidated pool of data and omnichannel influence as it expands its presence in Asia.
At an exclusive press launch on September 12, Resulticks officially broke the news of its Philippine expansion with Chief Operating Officer and President Kulmeet Bawa sharing the good news.
Initially launched in 2004 as a digital marketing agency, Bawa shared how Resulticks evolved and transformed wholly as it catered to brands in Singapore and saw the gaps in between the industry’s abrupt transition into digital. One of the gaps he shared were the “data silos” prevalent among brands all over the world trying to get a deeper understanding of their customers. Data silos, as he put it, are islands of market data from different platforms (CRM, Social, Web/Mobile e-Shop, Location sensors, etc.) that corporations are unable to connect with each other to provide a holistic profile of its customers. Thus, resulting to less effective marketing.
To address gaps such as this, Resulticks transformed to an omnichannel marketing platform that specializes on providing information and data that captures a potential customer’s attitudes and behaviors from whatever platform, may it be online or offline, and feeds it into one “customer persona” — ultimately creating a 360º view of prospects and loyal fans. This rich well of consolidated data empowers marketers and advertisers to create more personalized marketing campaigns, allowing its customers to feel special in their purchases.
The Philippines will be Resulticks’ third office in Asia, following Singapore and India, and its fifth in the world with the U.S. and Australia. In its decision to join the Philippine market, Kulmeet Bawa stated, “Brands in the Philippines are tapping into the power of digital and innovation to create new opportunities for growth and foster a future-forward environment. We at Resulticks are thrilled to be an enabler of this transformation as our presence grows across the country.”
With 71% of the Philippine population active on the internet, and a band of new digital-first services sprouting in the market, Resulticks believes that the country as a market and as a people is more than ready to accept the omnichannel solution.
Moreover, the aforementioned Ria Rodriguez-Bie, APAC Director for Partnerships Channels, also joins the Philippine team with her expert understanding of the local market.
“To commit to this goal, we have built up our in-country presence here, and we are extremely excited to have Ria Rodriguez-Bie as part of our team. Her expertise on the local market, combined with our technology, looks set to give local brands new tools and strategies to engage with customers in brand new ways,” Redickaa Subrammanian, Co-Founder and CEO of Resulticks stated.
With 21 years of experience channels and direct sales in the SaaS space, Rodriguez-Bie has spearheaded huge regional channel partnerships and sales leadership initiatives across APAC. During her time at Oracle, Microsoft, and IBM, she led her teams in cultivating key partnerships that won over major customers in retail, airline, real estate, and telecom, as well as large agencies. As Asia Pacific Director for Partnership Channels at Resulticks, Rodriguez-Bie will lead the company’s efforts to expand its partner network in the APAC region.
“Filipino consumers have become increasingly saturated with marketing messages from brands, meaning local brands have had to undergo significant changes to shift with the times. This is why 59% of local brands have said that real-time marketing is a key priority for them in 2019,” said Rodriguez-Bie. “Through our market-leading technology, we want to help local brands – especially those in the BFSI, retail, and travel and hospitality sectors – take their marketing strategy to the next level and help them engage with their customers in a more meaningful way.”
With just a few days from the initial launch of Resulticks in the Philippines, its team shared how it plans to maximize the solutions it offers to the local market. Banks, healthcare, telecommunication and retail companies make up the first layer of industries Resulticks plans to tap into. As it grows its influence and local capabilities, the team shared its ultimate goal to amplify and empower Small to Medium Enterprises all across the map to uplift the country as a whole.
Photographs by Jether Dane Guadalupe
