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Brand & Business: On 125th anniversary, Sun Life remains top life insurance company in the Philippines

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MANILA, PHILIPPINES — On the year of its 125th anniversary, Sun Life of Canada (Philippines) has retained the top spot under the category of life insurance companies in the Philippines in 2019, marking its ninth consecutive win.

In the Insurance Commission’s statement on the ranking of life insurance companies, Sun Life ranked first with a Total Premium of P39.5 billion.

It also ranked first in New Business Annualized Premium Equivalent (NBAPE) which stood at P9.6 billion, leading in this category for the eleventh straight year. Sun Life also topped the industry last year in terms of net income at P8.2 billion.

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“This is a wonderful milestone to commemorate Sun Life’s 125th anniversary with,” Sun Life President Alex Narciso said. “We are even more inspired to stay faithful to our purpose of helping Filipinos achieve lifetime financial security and live healthier lives. Together with our advisors and employees, we thank the clients who have trusted us all these years, and reiterate our promise of a lifetime partnership with them.”

This year, as part of its commitment to serve the Filipinos, Sun Life is accelerating its digital capabilities.

The company recently launched a digitally-enabled sales process that will allow Filipinos to stay financially protected from the safety of their own home during the COVID-19 pandemic. Through this process, clients can connect virtually to get professional financial advice from Sun Life advisors, and side by side, they can learn about the insurance products that fit their needs and avail of these solutions. Customers seeking a Sun Life advisor can go to advisormatch.sunlife.com to receive a free consultation.

Sun Life has also made sure that its clients have all the support they need to stay financially protected at this time. It has extended premium due dates and enabled remote transactions to ensure its clients’ policies remain in force and on track.

“We have regular financial planning webinars and have kept communication lines open to provide our clients with information and guidance during these uncertain times,” said Narciso. Given the relaxed quarantine measures in certain areas, Sun Life has also started re-opening Client Service Centers (CSCs) to increase accessibility to its clients, while ensuring that safety measures are observed for the protection of all.

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