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Brand & Business: PLDT, Smart invite youth groups to champion mental health advocacy through creative expression

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MANILA, PHILIPPINES – PLDT and its wireless unit, Smart Communications, Inc. (Smart) have just launched Time Capsule Project, a virtual art festival on mental health and wellness under its Better Today program. 

Through the virtual festival, the youth is encouraged to express themselves, by submitting entries in the form of drawings, paintings, poems or short stories. The top winners of Better Today’s Time Capsule Project will have the opportunity to receive from PLDT and Smart a matching donation, which they can then give to their chosen mental health organizations and advocacy groups.  

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The entries for the Time Capsule Project is anchored on four key mental health pillars and narrative namely, Passion and Purpose (which are things that inspire and keep us going); Resilience (things that push us to power through difficulties); Empathy (things that unite us and uplift the spirits of those in most need); and Hope (things that give light amid darkness).

As participants embark on self-reflection and create their own time capsules, they are also encouraged to dedicate matching art and thoughtful pieces for those in need within the larger community. These include the country’s health care workers who brave the frontlines and risk their lives every day in the performance of their duty to the country; vulnerable children who suffer abuse and are deprived of a happy childhood; and fellow Filipinos who struggle through lonely isolation and mental health issues due to the circumstances of the pandemic. 

Better Today is PLDT and Smart’s collaborative platform for changemaking in the digital space. The program emphasizes the companies’ commitment to the United Nations’ Sustainable Development Goals (UN SDGs), particularly UN SDG #3: Good Health and Well-Being.

The downloadable link for the tool kit and mechanics can be found in Better Today’s social media platforms. To know more about the Time Capsule Project and the details on how to join the art festival, please follow Better Today PH at (@bettertodayph) on Facebook, Twitter, Instagram and YouTube.

 

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