ASIA-PACIFIC – MYANMAR, FEBRUARY 11, 2013 – Dentsu officially opened its Myanmar office on February 6, 2013 in Yangon, falling under the jurisdiction of Dentsu Asia, the wholly owned subsidiary of Dentsu Inc that oversees operations in the ASEAN and Oceania region.
As Myanmar makes the transition to civilian rule and democracy, countries around the world have started to ease their economic sanctions. Now in the formative years of its market economy, the country has abundant, high-quality manpower and resources, and Myanmar’s government is proactively working on infrastructures for the introduction of foreign capital. A new foreign investment law was enacted in November 2012, and the eagerness of foreign companies to enter the Myanmar market is growing rapidly. Several Japanese companies have already started to develop a market presence in Myanmar, and Western and local companies are also showing an increase in activities there.
Moreover, since the 27th South East Asian Games (SEA Games) will be held in Myanmar this year, demand for advertising activities linked to sports events is also expected.
The establishment of the Dentsu Asia Myanmar Branch Office will enable Dentsu Asia to promptly respond to the market potential in Myanmar and offer services that are unique to Dentsu. Working in collaboration with Dentsu Group companies in Japan and the ASEAN region as well as with local companies, Dentsu Asia Myanmar will offer its clients, mainly Japanese companies, a wide range of advertising and communications services.
