Now that the 4As has had its screening, adobo is releasing Burnett’s list of 50 likely Lions, as picked by Mark Tutssel, chief creative officer of Leo Burnett Worldwide.
As he has done since 1986, Tutssel led a team that viewed thousands of campaigns, monitored awards shows, and followed general industry buzz to select the work for 2009’s collection.
Has creativity suffered in this time of recession? It may seem so at first glance, yet in fact, creativity is thriving. Proof: Leo Burnett is thrilled to report innovative, fresh and altogether dazzling communication solutions headed for Cannes this year.
So, what’s in the ‘Cannes’ for 09? Top themes, according to Burnett: Integration of technologies, Politics, everything Online, Taking It to the Streets, Leveraging the Press and a Mixed Bag of Film. But here’s the list itself:
Hovis “Go On Lad”, MCBD London
Nike “Fate”, Wieden + Kennedy/ Portland
Comfort Detergent “Naturists”, O&M London
Sony “Foam City”, Fallon/London
Tourism Queensland, “Best Job in the World”, CumminsNitro/SouthBrisbane
Flat-TV Loewe Individual Compose, “Chorus”, Scholz & Friends / Berlin
Warner Brothers Records, “Oasis – Dig Out Your Soul”, BBH/New York
T-Mobile’s “Dance”, Saatchi & Saatchi / London
Volkswagen Golf “Fight”, DDB / London
Barnardo’s “Break the Cycle”, BBH/London
Amnesty International “Everybody Against Everybody”, Leo Burnett/Lisbon
Burger King “Whopper Sacrifice”, Crispin Porter + Bogusky/Boulder
Mentos “Kiss Cam”, BBH/London
Levi Strauss ‘Secrets & Lies”, BBH/London
Durex “Get It On”, Fitzgerald + CO / Atlanta
Adidas Safety Collection “Break Up Service”, TBWA/London
National Basketball Association, “There Can Only Be One”, Goodby, Silverstein & Partners / San Francisco
Adidas All Blacks Sponsorship “Thread – This Is Not a Jersey”, TBWATequila / Auckland
Virgin Atlantic – 25 Years, “Love at First Flight”, RKCR/Y&R/London
JCPenney, “Doghouse”, Saatchi & Saatchi / New York
Sprint, “Now Widget”, Goodby, Silverstein & Partners / San Francisco
Thai Life Insurance, “Melody of Life”, O&M Bangkok
Shelter “House of Cards”, Leo Burnett/London
Burger King “Whopper Virgins”, Crispin Porter + Bogusky/Miami
Volkswagen “Dog Fish”, ALMAP BBDO/Brazil
Jewish Council for Education & Research, “The Great Schlep”, Droga5 / New York
Procter & Gamble – Pepto-Bismol, “Empanada”, Lapiz / Leo Burnett / Chicago
Canal +, “Versailles/Mafia”, BETC Euro RSCG / Paris
Transport for London, “Whodunnit?”, WCRS/London
Nintendo, “Mario Land Shake It!”, Goodby, Silverstein & Partners / San Francisco
Nokia N96, “Bruce Lee Ping Pong”, JWT Beijing
Diesel, “Diesel SFW XXX”, The Viral Factory/London
Himani, “Man Made Machines”, Publicis Ambience / Mumbai
Phillips, “Carousel”, Netherlands, Tribal DDB/Amsterdam
Audi Q5, “Unbox the Box”, BBH/London
Diageo – Pampero Rum, “Ephemeral Museum”, Leo Burnett/Lisbon
Axe Shower Gel, “So Cute”, Vegaolmosponce / Buenos Aires / Acassuso
Nike Women, “Here I Am: Conversations from the Inside,” Wieden + Kennedy/Amsterdam
Esthe Wam Hair Removal, “Beauty Bowling”, O&M Tokyo
James Ready, “Share Our Billboard” Campaign, Leo Burnett / Toronto
Telus – Candian Film Centre. “Scooter”, Doug Agency/Toronto
Fiat “eco=:Drive”, AKQA London
Skittles “Tailor”. TBWAChiat Day NY
Carlton Mid “Woman Whisperer”, Clemenger BBDO/Melbourne
BMW “Kinetic Sculpture”, ART+COM / Berlin
Absolut Vodka, “Absolut Machines,”, TBWA/Paris
James Boag’s Draught, “Pure Waters”, Publicis Mojo/Sydney
Red Cross Portugal, “The Hope Store”, Leo Burnett/Lisbon
Presidential Candidate “Obama for America”, Obama for America / Washington
