MANILA, PHILIPPINES – GrabFood is bringing its merchants even closer to the Filipino market with the unveiling of the country’s very first GrabKitchen in Glorietta 2. GrabKitchen is a unique restaurant concept combining several of the most in-demand cuisines in one location where consumers can either dine in, or order online from through the Grab app.
As part of the “Masarap ‘Pag Sama-sama” campaign, GrabFood is introducing this new space with an emphasis on sharing, togetherness, and community, which heavily influenced the concept of GrabKitchen itself. Six merchants are housed in the first-ever branch that was fully opened on February 12, 2020, five of which (Omakase, Mister Kabab, 24 Chicken, Recovery Food, and Frank and Dean) have not opened a physical store in Makati City prior, while this would be one of CoCo Fresh Tea and Juice‘s several stores within the vicinity.
“Sharing meals is a big part of Filipino culture — syempre, masarap pag sama-sama, especially during celebrations like Valentine’s. That’s why GrabFood is making it more convenient and affordable for consumers to share meals with the ones they love with the launch of GrabKitchen and our new GrabFood bundles,” said GrabFood Head EJ Dela Vega.
GrabKitchen offers users in Makati a variety of curated food selections from one central kitchen. By leveraging data from historical orders to address cuisine gaps, and working with its merchant partners who want to expand their delivery footprint, GrabKitchens bridges consumer demand and availability of food selections. For merchant-partners and MSMEs, GrabKitchen is a cost efficient way to expand the area they serve and reach more consumers using technology. Cloud kitchens can also lower their cost of operations by eliminating high capital investments like rental costs, which is one of the most expensive expansion constraints for merchant-partners.
Essentially, the GrabKitchen concept provides a growth accelerator for merchants, with minimal risk and capital expense (they don’t have to pay rent, with only a percentage of the sales going to Grab); for consumers, it offers greater variety and convenience; while partners are promised by earning greater earnings.
Bringing together some of the most sought-after food brands, and the ability to mix-and-match orders, GrabFood through its GrabKitchen innovation strives to make group ordering more exciting.
The Philippines’ first GrabKitchen offers on-demand delivery, and in-store dining through a unique digital experience via a self-order kiosk. GrabFood users who order through the app will also be able to mix and match orders from all partner merchants. To support more shared moments, exclusive food bundles such as Awesome Twosome Bun-deal offer, which has 24 Chicken’s Boneless 7 pieces chicken, CoCo Fresh Tea & Juice’s 3 Buddies Milk Tea, and Omakase’s California Maki are also available for online delivery for a limited period of time. Consumers can also score discounts on all GrabKitchen bundles using promo codes GKBUNDEAL60 and GKBUNDEAL100 from February 12 to 29.
GrabKitchen was first introduced in Indonesia in 2018 and has since become the largest regional cloud kitchens operator in Southeast Asia. GrabKitchen has over 50 branches in Southeast Asia including Indonesia, Thailand, Vietnam, Singapore, and the Philippines. In the Philippines, GrabFood is looking at expanding to at least four more locations by 2020.
This season of love, GrabFood has partnered with 150 merchant-partners to offer specially-curated “Sama-sama Bundles.” From February 10 – 23, consumers can enjoy up to 50% off on specially-curated food deals, as well as additional P100 discount for orders purchased using GrabPay. Just use the promo code SAMASAMA before checking out. To know more about the promo, visit: https://www.grab.com/ph/blog/sama-sama/
