MANILA – The AllFamous Digital Share of Voice Awards (SOVA) is the first annual industry awards show that challenges brands to go beyond the limitations of traditional customer service, and to explore the benefits of going digital—one of which, and perhaps the most essential, is social listening.
Social media and various online channels have paved the way for more effective communication between customers and brands. Feedback and responses travel faster than a person calling the customer service hotline, or a message being sent through a fax machine. Interactions today are convenient, and customer service has never been so simple.
Furthermore, the landscape of marketing has changed with customers becoming more attuned to their ability to influence brands. This dramatic shift has forced companies to level up in terms of meeting the needs and wants of their clientele.
So what else is there to do?
SOVA’s answer is this: #BrandsListenToMe!
This is both an affirmation and a challenge to brands and their markets. The goal is to be more conscious of the pulse of the public and respond to it as dynamically as possible. Implications for this have never been more pressing and the time for enterprises to take action is now.
For the first time in the world, there is an awards body that recognizes brands that listen. What’s even better is that it’s done in the most objective way possible: through data. Using the best breed of social listening technology from Salesforce ExactTarget Marketing Cloud, brand mentions on social media are tracked for 12 months, and across several industries.
Those who emerge victorious will be counted as part of a new elite group of brands that aim to shape the lives of the people who matter most – their customers.
The Share of Voice Awards is set to take place on May 28, 2015. For more information, visit www.allfamous.com/awards or send your RSVPs to rsvp@allfamous.com.
