MANILA – Publicis Manila has announced the appointment of Anna Testa as Managing Director effective today.
An advertising and marketing communications veteran for over 20 years, Testa has a proven track record of building and nurturing brands for multinational clients like P&G, Nestle and McDonald’s. Prior to her return to Manila to serve as Y&R CEO in June 2015, she was with Leo Burnett Singapore as the Global Brand Agency Director for P&G Global SK-II. For 11 years, she held various global brand leadership roles for P&G in Leo Burnett Singapore, London, and Tokyo.
With rich experience in providing integrated communication solutions to the brands that she has managed, Testa also possesses high level competencies in change management, having been, at one time, a managing principal for an international consulting group on change management and business process effectiveness.
Raymond Arrastia, CEO of Publicis One Philippines, said: “Anna has a history of success wherever she has been. Her experience in global brand leadership and her unrelenting drive for excellence is a terrific addition to the Publicis Manila team.”
On her appointment, Testa said: “After 11 years working outside of the country and heading up an award-winning Philippine agency for the last one and a half years, I am very pleased to take on the role of leading Publicis Manila. Tapping into Publicis One, the task of driving integration to provide our clients a competitive advantage, is pretty exciting.”
Publicis Manila is part of Publicis One Philippines. Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. It provides clients with end-to-end solutions, including easy and flexible access to diverse set of experts and capabilities. The Publicis One set-up allows its brand agencies to offer clients more holistic plans that address their needs for integration and specialization.
