TAGUIG CITY – On the strength of ‘Disappearing Person Alerts,’ BWM Dentsu Australia won Agency of the Year honors while Dentsu Aegis Network earned the coveted Network of the Year award at the 2018 Asia-Pacific Tambuli Awards held at Shangri-la at The Fort.
With a theme of “Creativity + Human Good + Results,” another of the special awards handed out went to Seven Sundays from ABS-CBN Star Cinema which won the Cinema for Good honors. Singular honors were given to Paolo Mercado, Senior Vice-President and Director for Marketing Communication and Innovation at Nestle Philippines who was named Chief Marketing Communication Officer of the Year.
Six Grand Prix awards were given by Overall Executive Jury for the Asia-Pacific Tambuli Awards. For Innovation, Creative cluster, the Grand Prix went to’Making Immunization Into a Tradition’ by McCann Worldgroup India for the Ministry of Public Health of Afghanistan. It also won a Silver in Health and Wellness, Humanity & Culture cluster.
Dentsu Jayme Syfu was awarded a Grand Prix in Outdoor, Media & Digital cluster, for client Greenpeace Philippines in the form of ‘Dead Whale.’ The same campaign won Gold in Best Brand Idea for Good, Creative cluster; Craft, Creative cluster; and Care for the Environment, Humanity & Culture cluster or a total of three Golds.
Cheil Worldwide India won a Grand Prix in Tambuli Origins, Creative cluster, for ‘Samsung Technical School – Seema Nagar’ for client Samsung India Electronics Pvt. Ltd. In Public Relations, Creative cluster, the same campaign won a Gold while earning a Bronze in Advocacy, Humanity & Culture cluster, and another Bronze for Video Screen, Media & Digital cluster.
‘Power Struggle’ by McCann Melbourne for client AGL earned a Grand Prix in Care for the Environment, Humanity & Culture cluster.
McCann Healthcare Worldwide Japan, Inc.’s ‘Washable Book’ for client ANGFA was given a Grand Prix for Health and Wellness, Humanity and Culture cluster. The campaign also won a Silver in Print, Media & Digital cluster.
In Responsible Citizenship, Humanity & Culture cluster, BWM Dentsu won a Grand Prix for ‘Disappearing Person Alerts’ for client Queensland Police. A Gold was earned by the same campaign in Youth Brand, Humanity & Culture cluster; a Silver in Mobile, Media & Digital cluster; another Silver in Social Media, Media & Digital cluster; and a Bronze in Best Brand Idea for Good, Creative cluster.
The Philippines earned a total of 10 Gold Tambuli Awards followed by three Gold Tambuli Awards each going to India and Australia.
Malcolm Poynton, Global Chief Creative Officer of Cheil Worldwide, served as Overall Executive Jury chair. The other members of the Overall Executive Jury were Dentsu Tokyo Chief Creative Officer Yasuharu Sasaki; CLC Chair Asia Pacific and Chief Creative Officer of McCann Australia Pat Baron; Edelman Asia Pacific, Middle East & Africa Executive Vice Chairman Rupen Desai; Coca-Cola Philippines President and General Manager Winn Everhart; Y&R Asia Chief Executive Officer Chris Foster; BBDO Guerrero Creative Chairman David Guerrero; TBWA\Santiago Mangada Puno Chief Creative Officer Melvin Mangada; Samsung Philippines Senior Vice-President Kevin Lee; Google Philippines Country Head Ken Lingan; Unilever Philippines Vice-President for Marketing Gina Lorenzana; Colgate Palmolive Inc. Corporate Vice-President and General Manager Arvind Sachdev; and McDonald’s Philippines Executive Vice-President and Deputy Managing Director Margot Torres.
The Victorian Government in Australia was also named Advertiser of the Year while John Miller, the Senior Vice-President for Africa, Asia, and Oceania for Nestle, returned to where he achieved great success as head of Nestle Philippines to receive the Lifetime Achievement Award.
The complete list of winners at the 2018 Asia-Pacific Tambuli Awards can be found here:
2018 APAC Tambuli Awards Winners by adobo magazine on Scribd
