D&AD announced the interim results of Awards 2008 judging April. This year, 694 entries from 35 countries have been recognized as representing the best creative work in advertising and design. Of those, 143 have been nominated for a Yellow Pencil, which is awarded to work that sets new benchmarks in creative excellence. Winners will be announced at the D&AD Awards Ceremony in London on 15 May.
The TV & Cinema Crafts Jury awarded 23 nominations—the most out of any single jury this year. Environmental Design led the design categories with 14 nominations, including two for Mario Kogan Architect in Brazil and two for Art+Com in Germany. The Product Design Jury awarded nine nominations—one each to Vitra, Samsung, Taxi Canada and Adiri, and the remaining five went to Apple. The Viral Factory, Motion Blur, Cutwater and EVB were among eight nominees in Viral.
UK ad agencies lead the way with total work In-Book—AMV.BBDO at the top with 27 entries, including two nominations in TV & Cinema Crafts for `Tipping Point’ for Guinness. Twenty-three entries from DDB London went In-Book, including two nominations for `Wonderful Life’ for luxury retailer Harvey Nichols. BBH London was awarded five nominations for its work for children’s charity Bernardo’s, men’s deodorant Lynx and mobile network Vodafone along with 14 other pieces going In-Book.
Asian ad agencies did not do so badly either, with Japan and Singapore contributing most to the tally of nominations.
Black Pencil Judging takes place on 1 and 2 May in London. The jury will consists of the Foremen and one judge from each original Jury. This group decides if any work is truly groundbreaking. Previous winners include Nikeplus.com by R/GA and The Guardian newspaper redesign.
Nominated work can be viewed online from 6 May at: www.dandad.org/awards08.
Web link
http://awards08.dandad.org/
