SINGAPORE – Ogilvy Asia once again proved that it is a company of giants as it swept both Creative Network of the Year and Digital Network of the Year in Campaign Asia’s recently concluded Agency of the Year (AOY) Awards.
Earning a total of 30 metals including the coveted Asia-Pacific Creative Network of the Year, Asia-Pacific Digital Network of the Year, seven Gold awards in the Creative category and four Gold awards in the Digital category, Ogilvy continues to prove creativity and effectivity have always been the agency’s driving forces to make brands matter.
Among the biggest winners of the night is Ogilvy Philippines, as the local office secured the Gold awards for Philippines Creative Agency of the Year and Philippines Digital Agency of the Year.
Ogilvy Philippines is the creative force behind some of the most iconic works of the past year, including Master Facial Scrub “Family Soap” Series and Coca-Cola’s 2018 Metro Manila Pride March initiative, “Wear your Pride”. Both works were recognized internationally, having won a D&AD Wood Pencil and a Bronze Lotus for CREATIVE USE OF MEDIA in the Asian Adfest 2018 respectively.
The agency also paved way for various brand transformations. Last year, the country’s top bank BDO collaborated with Ogilvy Philippines as they introduced a new way of advertising banks in the Philippines. This partnership also resulted into launching 2018 Miss Universe Catriona Gray as the Philippines’ first brand ambassador and celebrity to be incorporated into Waze.
“Being recognized as the country’s top creative and digital agency is a testament to the end-to-end collaboration that constantly goes on between our integrated teams and client-partners, representing the biggest brands in the country. Together is how we best create modern, memorable work that turn brands into experiences and stories,” said Elly Puyat, Chief Executive Officer of Ogilvy Philippines.
