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Campaign Spotlight: BBDO Guerrero creates playable pre-roll ads for Mountain Dew
Marj Casal, February 3, 2016 | 5:00pm

MANILA – In today’s ‘attempts to lure YouTube viewers to watch your ad in full,’ BBDO Guerrero have created pre-roll ads for Mountain Dew Philippines that double as a retro 8-bit video game.

Using native YouTube annotations, hitting buttons on the actual video, players can make the character jump, shoot, and blast a gun along ‘EDSA,’ ‘Intramural,’ or ‘Balete Drive.’

“This idea shows that innovation doesn’t need to be expensive or elaborate but is a question of looking at resources we already have in front of us and using them to the best effect,” said David Guerrero, Chief Creative Officer of BBDO Guerrero.

These pre-roll ads were produced to launch the Dew Gamer Hub – a website powered by Mountain Dew, a product of PepsiCo, that provides the latest and greatest news, content, and happenings in gaming.

“We are always looking for new ways to engage with our diverse audiences and these playable pre-roll ads really connected with the passionate gamers that love Mountain Dew,” shared Mikey Rosales, PepsiCo Head of Beverages.

Campaign Spotlight: BBDO Guerrero creates playable pre-roll ads for Mountain Dew

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MANILA – In today’s ‘attempts to lure YouTube viewers to watch your ad in full,’ BBDO Guerrero have created pre-roll ads for Mountain Dew Philippines that double as a retro 8-bit video game.

Using native YouTube annotations, hitting buttons on the actual video, players can make the character jump, shoot, and blast a gun along ‘EDSA,’ ‘Intramural,’ or ‘Balete Drive.’

“This idea shows that innovation doesn’t need to be expensive or elaborate but is a question of looking at resources we already have in front of us and using them to the best effect,” said David Guerrero, Chief Creative Officer of BBDO Guerrero.

These pre-roll ads were produced to launch the Dew Gamer Hub – a website powered by Mountain Dew, a product of PepsiCo, that provides the latest and greatest news, content, and happenings in gaming.

“We are always looking for new ways to engage with our diverse audiences and these playable pre-roll ads really connected with the passionate gamers that love Mountain Dew,” shared Mikey Rosales, PepsiCo Head of Beverages.