After releasing an incredibly touching video dedication called “It’s Time” for Mother’s Day last month of May, SM Supermalls is back to make sure dads get the same amount of love for their hard work in raising and loving their families.
This Father’s Day, SM Supermalls paid homage to the different kinds of relationships we have with our fathers. However playful, unique, and supporting it may be, it’s always a good time with dad as seen on “Gotcha!”, the latest video addition to the brand’s “Moments” video series.
Done in collaboration with Tribal Worldwide Philippines and Director Gab Quimel, the story puts a spin on the relatable yet frightening scenario of being “busted” by dad by turning it into a unique bonding device for a father and daughter. Veering away from the typical tear-jerking dedications for our loved ones, the comedic relief dads bring always makes every experience a bonding experience. You can watch the video here:
The father-daughter “busting scenes” take place throughout the mall where fathers and daughters can both have a good time in such as the bowling alley and the department store, featuring some favorite bonding locations and scenarios which complement the fun nature of Father’s Day and the duo’s relationship.
Just as SM became the venue for this father and daughter to grow closer, it continues to create meaningful experiences for the family. The brand hopes everyone will continue to take their dads and loved ones to their favorite SM Supermall to create their own special bonding moments.
If you spent Father’s Day at an SM Supermall last June 16, don’t forget to let us know and tag us using #DadsDayAtSM2019!
