‘Never stop believing’ is the headline of the seven-page series for the 175th anniversary of the Ayala Group of Companies.
Created by Campaigns & Grey (after a multi-agency pitch earlier this year), the charmingly illustrated ads exude a joyful optimism that is refreshing in a corporate image campaign.
The ads augur well for Campaigns, which is in the midst of being reorganized by returned ECD Ompong Remigio. Watch this space!
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CREATIVE: Ompong Remigio – Chief Creative Officer, Rizzo Tangan – Creative Director, Bunny Vivero, Ben Obed & Tasha Bautista – Art Directors/Illustrators. Finishing and enhancements, Eric Capongcol and Gredge Salvador, Art Studio. ACCOUNTS: Gigi Macachor – Associate Director, Business Development; Jev Ramos – SVP, Business Development
