MANILA – Campaigns & Grey (C&G), one of the Philippines’s top advertising and public relations agencies, opens 2017 by bagging two major international accounts.
Starting this year, C&G P.R. team, led by Ana Ongpin, will be handling the public relations campaigns of TH Coffee Services Philippines Corporation, a master franchise joint venture company bringing in Tim Hortons™, Canada’s #1 coffee retailer brand; and Amway, the leading global multi-level marketing company.
“With these wins, we are definitely starting the year strong. We look forward to creatively telling the stories of our clients,” said Ana Ongpin, Managing Director of Campaigns & Grey Public Relations.
C&G will be responsible for the public relations campaign to launch Tim Hortons™ in the Philippines, through TH Coffee Services Philippines Corporation. Known as one of the most influential brands in Canada, this is the first Tim Hortons™ to open in Southeast Asia.
C&G also bested several agencies when it won Amway Philippines. Its global sales of USD8.2 billion in 2013 made Amway the number one global multi-level marketing company in the world according to the Direct Selling News 2014 Global 100— providing opportunities for more than 3 million people in 80 countries worldwide by marketing 450 Amway products. Amway Philippines is also lauded for its sustainable corporate social responsibility programs.
“We have big plans lined up for the year and we trust that these would be solid and impactful with Campaigns & Grey. This collaboration is something we look forward to as our goals are aligned with their vision,” said Christine Tria, assistant communications manager of Amway Philippines.
The different nature of the two brands showcases C&G’s competence in adapting to a wide range of client profiles to communicate various messages and to use the best avenues to effectively reach their target audience.
“Campaigns & Grey has always been proud of its adept capabilities in building brands and communicating relatable equities to the public,” Campaigns CEO Boboy Consunji added. “We welcome these two brands to our roster, making us even more driven in achieving our goals in the future.”
