MANILA – After a three-way pitch held in October 2015, Campaigns & Grey has won the creative business for the Wilkins trademark. Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.
“Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving. Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences,” said Boboy Consunji, co-CEO, Campaigns & Grey.
“The win is a testament to how well the Agency’s reorganization is working. We’ve broken down the walls to create a more open, fluid and collaborative environment. We look forward to the Coke partnership – they’re a fun, challenging team! We are enjoying from them an intensity that matches the campaigns’ energy,” added Rizzo Tangan, Executive Creative Director, Campaigns & Grey.
