CANNES, FRANCE — Cannes Lions’ 2022 See It Be It programme aims to support creative female talent from across the global industry and accelerate them into senior creative roles. Two Filipinas will be joining the programme: Wunderman Thomspon HK Creative Director Denise Tee and GIGIL Associate Creative Director Soleil Badenhop.
The six 2022 finalists are named as follows:
- Anastasia Simone, Hong Kong, Leo Burnett, Senior Art Director
- Sabine Stromsky, UK, Edelman UK, Senior Creative Art Director
- Soleil Badenhop, Philippines, GIGIL, Associate Creative Director
- Stephanie Cajucom, USA, McCann Worldgroup, VP Creative Director
- Sumita Maharaj, Australia, Re Agency, Design Director
- Teresa Verde Pinho, Brazil, AKQA São Paulo, Creative
To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards, and become Cannes Lions jurors.
The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder of Badger & Winters.
Bhattacharya said: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”
Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”
