In the latest release of RECMA’s Qualitative Network Diagnostics reports, Carat — a Dentsu Aegis Network company — has been named as the number one Global Media Agency Network once again.
Carat has consistently been awarded the number one position in the Qualitative ranking since 2013, achieving this accolade nine times out of the last ten reports published.
In this latest report, Carat has an 11% lead over the number 2 player, and has increased its Quali-points by +238 since February 2015.
The report ranks networks and groups according to the RECMA Qualitative Evaluation in 46 countries, including the Philippines, analyzing over 700 agencies according to 18 criteria.
Will Swayne, Carat Global President, said of the result, “To be awarded the number one position for the ninth time and to have such consistency across the reports since 2013, is fantastic and testament to our ability to continually redefine media and deliver better performance for our clients. I am proud to be working with such a talented network of people.”
This week Carat has been likewise recognized by Forbes in their ‘Top 25 Most Important Agencies of the 21st Century’. Carat was the only media agency to be included in the top 10, which is an extraordinary achievement. Forbes said of Carat, “They provided an invaluable level of consumer insight in support of digital channels based on research, and thus enabled future-forward initiatives.” Carat has been recognized for its strengths in adapting to the many changes and upheavals in the industry over the last few years.
