MANILA – Local ad agency Catalytx, has promoted Lester Morales to associate executive creative director. Catalytx is affiliated with ADK of Japan.
A 20-year industry veteran with stints at Adformatix, DY&R, Y&R Hong Kong and Marianas Media in Guam, Lester joined Catalytx in August 2012 and quickly established himself as a pivotal creative asset for the agency, leading pitch wins for Pediatrica and Midea appliances. He now heads the team handling several of Catalytx’s key accounts: Ajinomoto, Toyota Motors, Goya Chocolates and Uratex.
“Easy decision. Lester has shown uncommon consistency in developing creative campaigns that connect with their target and build brands. An effective mentor, too,” Catalytx ECD Cats Guerrero said of Morales.
Guerrero, himself a veteran from McCann-Erickson and Bates 141, joined Catalytx a year ago to help raise the quality of the agency’s creative output towards becoming more competitive.
